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• Assess research needs of business teams and marketing communications, and taking into consideration budget and timing, provide recommendations that include the appropriate insights and analysis.
• Conduct research that leads to positively impacting the company's bottom line by providing insights into product development and marketing efforts.
• Increase mid and senior management's awareness of trends that have the potential to impact the business.

• Work with business teams to define their research needs and develop recommendations that balance business requirements, budget, and timelines.
• Utilize proprietary database to better understand the behavior of existing consumers-develop consumer panels, field and analyze research questionnaires.
• Provide fact-based, objective analysis and insights.
• Manage research vendors to ensure we are receiving superior quality analysis and competitive pricing.
• Perform overall research project management (RFP, execution, analysis, etc.).
• Research demographic, economic, cultural, and design trends and provide quarterly briefing to management.

Education - Degree in marketing, market research or related field (business, statistics, sociology, psychology)

Experience - Should have a minimum of three to five years of hands-on market research experience. 

Abilities/Skills - Strong blend of quantitative and qualitative research skills.  Ability to work across a broad range of products and diverse groups of people.  Knowledge of marketing principles and marketing research applications.  Skilled in questionnaire design, deployment, data analysis, and data processing.  Experience in implementing and managing both qualitative and quantitative research projects, e.g. new product evaluation; packaging, concept and product testing; tracking studies; advertising/copy testing; and price sensitivity.